For the past two weeks, I have been traveling across Ireland, taking in the Irish culture. I figured it was time for me to travel to a country I knew little about, and to learn as much as I could. I’ve traveled to Europe many times, and the take on it is that service levels are not as good as the US.

My first stop was the Morrison Hotel, smack in the middle of Dublin Centre. I will remember, Jane, at the front desk, for quite some time. From the moment I called the hotel for my reservation, Jane’s total intention was to deliver over-the-top, world-class service. She knew how service sounded, looked and felt. It wasn’t until this moment that I realized great service has a sound. It resonates with the receiver so that they begin to relate and respond.

I’ve always understood what great service looks like, primarily because of my experiences in 5-star or better accommodations. The Morrison is a 4-star facility with a 5-star attitude. Every employee had the same helpful attitude. As stated, you can hear, see and feel great service, and the Morrison also stood up to the delivery aspects. The dining was exquisite from preparation to the overall ambiance. To summarize my actions, I will borrow a statement from a well-known California icon, “I’ll BE BACK.”