Recently, I started my Taste of Rain Series, and one of the concepts I’m teaching is Your Vendors are Your Allies. Most organizations look at vendors as sales people who only care about selling them something. Vendors have market intelligence that goes beyond the competitive landscape. They know who is going, who is coming and who can help your organization grow. If you ask, they will help. If you need clients, in many cases they will make referrals. One quick point is to treat your vendors like you want to be treated. Show them the utmost respect and let them know what your company desires to achieve. For more on Your Vendor are Your Allies, send an email to info@robertvanarlen.com.
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